New product development and environmental scanning are two key drivers of sustainable growth. These critical tasks require fresh perspectives, ingenuity, and market insight.
NewMARK™ is a strategic research tool to help clients develop new products and identify new market opportunities. It incorporates new product development methodology to uncover unique and viable product platforms and identify the optimum combination of product attributes. Qualitative and quantitative research techniques are used to conduct:
NewMARK™ is also used to help clients identify new sources of growth and market segment opportunities through a comprehensive analysis of industry and consumer trends.