Product and Market Development

NewMARK™ identifies new product and market opportunities for your business, giving you solid grounds to make the leap.

New product development and environmental scanning are two key drivers of sustainable growth. These critical tasks require fresh perspectives, ingenuity, and market insight.

Where is my next market opportunity going to come from? 

NewMARK™ is a strategic research tool to help clients develop new products and identify new market opportunities. It incorporates new product development methodology to uncover unique and viable product platforms and identify the optimum combination of product attributes. Qualitative and quantitative research techniques are used to conduct:

  • Product category and customer usage analysis
  • Expert and consumer interviews
  • Product and competitor perceptual mapping
  • Concept and product testing
  • Conjoint analysis

NewMARK™ is also used to help clients identify new sources of growth and market segment opportunities through a comprehensive analysis of industry and consumer trends.