Companies need to maximise the impact of their internal and external activities and spend. Addressing this requires in-depth and timely market insight into the entire customer journey.
CustomerMAP™ provides our clients with a comprehensive understanding of what consumers like about their product, service, processes, campaigns, and how this influences their satisfaction and loyalty. CustomerMAP™ utilises a mixed methodology of qualitative and quantitative techniques to identify critical consumer ‘touch points’ and ‘triggers’. We specialise in: