Your company’s reputation is an asset; so managing the perceptions of stakeholder groups can create the kind of confidence and advocacy that competitors just can’t acquire overnight. A positive reputation enhances profitability because it attracts customers to products, investors to equities and employees to jobs.
CorporateSCAN™ is a systematic survey of opinions and perceptions across a range of stakeholders including investment analysts and brokers, media, industry opinion leaders, retail and institutional investors, regulators, labour markets, local communities and the general population at large.
CorporateSCAN™ provides the client with a Corporate Reputation Scorecard and a Reputation Index that can be used to monitor performance and benchmark against other companies, including direct competitors.