Market Research

In the era of big data, we realise that working with a market research company is so much more than simply conducting surveys. At The Right Group, we are market research consultants with a difference in that we always looking at new ways to cut through data and extract insights that create meaningful results.

We are a highly experienced market research agency delivering actionable market insights for our clients’ businesses for over 20 years. Our solutions are tailored to your needs and we work with you to tackle complex problems with practical solutions for your business.

We use a wide variety of qualitative, quantitative and secondary research techniques including:

  • Qualitative: In-depth interviews, focus groups and observational research
  • Quantitative: Online and telephone surveys, face-to-face intercept interviews, mystery shopping

Our specialist Market Research solutions cover the following specialisms:

Brand Health

Assess the strength of your brand and monitor it over time, building a comprehensive profile of your brand equity.

Customer Insight

Track everything your customers like about you and your competitors, so that you can work smarter and maximise customer acquisition and retention.

Retail Analytics

Access timely information about your customers, trading areas and competitors so you can give customers what they really want.

Product and Market Development

Identify new product and market opportunities for your business, to help maintain sustainable growth.

Corporate Reputation

Gain real insight into the perceptions of key stakeholders, to measure their confidence and advocacy towards your company.

Mystery Shopping

Customised mystery shopper programs are a powerful tool with which to identify opportunities for growth and improvement.

Stakeholder Engagement Interviews

Stakeholder interviews allow you to understand the ‘why’ and are an excellent way to obtain stakeholders’ buy-in.

The Right Group is highly skilled at gathering the intelligence you need about your customers, stakeholders and competitors, making a measurable difference to your organisation.