Project: Rebranding Strategy Development & Internal Alignment
Migrating a brand as iconic as Pioneer in the construction market was a challenging task. Hanson engaged the services of The Right Group to help drive the rebranding initiative. Their focus on strategy, employee engagement and leadership was key to ensuring a successful outcome. The Right Group continues to be a valuable business partner.
Daniel Cooper, Northern Region General Manager
Client: Wesfarmers Industrial and Safety
Project: Market Research and Brand Strategy Development
Blackwoods has used The Right Group for both market research (customer satisfaction and pricing audits) and brand strategy development work. We are impressed with their commitment to understanding our business and our needs, and their flexibility to deliver on these requirements. Their brand strategy development services are commercially focused to deliver good quality outcomes which are readily understood and capable of effective deployment.
Graeme Downing, Former General Manager Sales & Marketing
Client: Bunnings Warehouse
Project: Market Research
Bunnings have used the services of The Right Group for some 18 years. We rely on the timely delivery of market information and we have found over our years of partnership that The Right Group maintains our high standards and delivers the highest quality research with actionable recommendations which greatly assist our planning.
Teresa Smith, Commercial and On-line Marketing Manager
Project: Employer Branding
The Right Group were a valuable partner to our business in assisting us to develop and internally validate our employer brand. Their robust framework indicated our areas of competitive advantage and the best way forward for aligning our people and retaining our talent.
Andrew Dixon, Former Regional Resourcing Manager, ANZ
Project: Brand & Culture Leadership Development
Feedback from attendees was very positive. The Right Group took the time to understand our business, values and culture, and developed a program that complemented this, the sessions held were highly interactive and action based.
Ingrid Clarke, Human Resources Manager
Project: Brand Effectiveness Audit
The Right Group's research expertise really added value to the brand strategy project they worked on with us. They conducted rigorous and thorough market research to test the key platforms of our brand strategy. They're not simply a research company; they're business consultants with the commercial acumen to know how to make strategic recommendations from the findings.
Jane Neame, Executive Manager Brand
Project: Market Research
Why we engage The Right Group is because of the responsiveness, pro-activity and their genuine focus around our needs.
David Llewellyn, Former National Marketing Manager
Client: AJ Lucas
Project: Brand Strategy Development
Our company had grown rapidly through acquisition. The Right Group helped us identify the best attributes of the merging companies to build a unifying brand that aligns our teams and sends a strong message to our clients. They worked with all levels in our organisation conducting research, providing guidance and input to our brand strategy and ensuring everything lined up with our overall business objectives. The Right Group's focus and commitment to our branding initiative was key to engaging and attracting the buy-in of our people.
Jennifer Lambert, Communications Manager
Project: Employe Engagement Survey
The Right Group provided Clough with the best solution for enabling us to gather data on the extent to which our workforce was both aware of and engaged by the values, systems and structures underpinning our organisation. The bespoke employee engagement survey they developed for us was both cost effective and well endorsed. The Right Group employee engagement survey is an important tool supporting what is an ongoing endeavour in listening to our workforce.
Nathan Rowden, Former Human Resource Manager
Client: FAST JV
Project: Team Engagement
Good job. The work on the engagement survey, focus groups and work groups has certainly produced tangible results!
Steve Andersen, Former Programme Director
Client: Dulux Group
Project: Market Segmentation
I was very happy with the report and the work done - the groups were run very well and report was extensive and summarised the situation/future recommendations perfectly. Also, Julia was an absolute pleasure to work with - her wealth of knowledge and insight was fantastic.
Natalie Ruuska, Marketing Manager (Cabot's Premium Woodcare Brands)