Category Archives: Market Research

Innovation in Market Research: Are We Stuck in Previous Centuries or Changing with Times?

Innovation is the new buzz word… but when we think about ‘innovation’ in market research, what comes to mind?

2 November 2015

Speaking the language of your Customers

When it comes to market research we are often guilty of speaking a different language to our customers and also assuming that they know what we mean.

8 September 2015