Successful brands understand the importance of standing out in a cluttered marketplace. Rather than relying purely on cleverly crafted advertising messages, ‘living and breathing’ brand is equally important.
8 September 2006
AGC (Ausclad Group of Companies) has appointed The Right Group to undertake a visioning and organisational branding project expected to last 15 months.
1 September 2006
The Right Group’s David Kent recently attended two conferences on branding which highlighted a disparate range of understanding of and commitment to the whole concept of ‘brand’. Branding Article from Campaign Brief (July/August)
1 July 2006