Brand equity moderates the impact of marketing initiatives upon consumer actions and represents one of many factors contributing to overall Brand Value.
10 December 2009
Following fairly severe economic slowdown across global economies, cost reduction efforts naturally took centre stage as organisations sought to maintain profitability and remain competitive.
3 December 2009
There are very practical reasons behind the need to survey your employees about their level of engagement, not the least of which being that truly engaged employees deliver business value.
24 November 2009
Think of marketing or branding and you could be forgiven if you thought this encompassed a primary focus upon sales, the brand’s position, or even the customer. Just as critical and often omitted in this equation are employees, your brand’s ambassadors and the very people who carry the brand to make it meaningful to the customer.
19 November 2009
Branding in a down turn is all about investing in retaining your customers, (and attracting new ones) and keeping those lines of quality communication open to both employees and customers.
29 October 2009
Our previous blogs about Employer Branding have focused on the importance of understanding your current employer brand, how to develop a strategic positioning for your employer brand that is competitive and sustainable in the future, and also identifying how best to develop your Employment Value Proposition (EVP).
8 October 2009