Yearly Archives: 2008

Survive the slowdown by building brand loyalty

Harvard Business School Professor, John Quelch says “Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession.” He also states further that “successful companies do not abandon their marketing strategies in a recession; they adapt them.”

8 December 2008

Abandoning your Employer Brand could be costly

Employer branding is not just about attracting new talent, it is also about engaging, motivating and retaining existing talent. Organisations need engaged employees more than ever to execute the tough directives that are now required to create stability for companies suffering demand declines and increased operating costs.

8 November 2008