Yearly Archives: 2006

Building a Competitive Employment Brand Proposition

Like any consumer brand, an employment brand communicates to potential employees what it is like to work for your company and why employees are retained. An employment brand communicates a company’s culture, values and beliefs. In short, it defines what makes your company unique and what it stands for.

27 November 2006


The Right Group appointed by Blackwoods to Review their Brand Strategy

Australia’s leading industrial and safety products supplier, Blackwoods has appointed The Right Group to review their brand strategy. The project involves undertaking an external brand audit involving market research and working with Blackwoods to develop a brand blue print and supporting implementation plan.

15 November 2006


A new identity for The Right Group

You will have noticed that we have a new website and a new identity. Our new look recognises the direction and growth of the business and we think reflects our vision to be the leading edge brand consultancy in Australia.

29 September 2006


The Right Group Introduces WeatherVANE™

To be effective and successful over the longer term all organisations must be able to regularly measure the drivers that have contributed to their success. Armed with the right information and a deliverable action plan the potential for exceptional business outcomes and improved business performance is enormous.

15 September 2006


Managing Director, David Kent to conduct executive workshops in Malaysia

Successful brands understand the importance of standing out in a cluttered marketplace. Rather than relying purely on cleverly crafted advertising messages, ‘living and breathing’ brand is equally important.

8 September 2006


The Right Group appointed by Ausclad to develop brand strategy

AGC (Ausclad Group of Companies) has appointed The Right Group to undertake a visioning and organisational branding project expected to last 15 months.

1 September 2006