Investing in your brand will allow you to compete successfully in the short-term whilst creating sustainable value.read more

Our Clients

We are a leader in brand strategy, research and organisational development in Australia. Established in 1995, The Right Group works with many leading companies. read more

Events and Seminars

Event: Employer Branding for Success

The Right Group conducted a seminar on the 27 March. Summary: How well your organisation defines and engages its people around your vision, values and brand will be a key determinant of your success.read more

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Client Testimonial

The Right Group provided Clough with the best solution for enabling us to gather data on the extent to which our workforce was both aware of and engaged by the values,…read more

The Right Group were a valuable partner to our business in assisting us to develop and internally validate our employer brand. Their robust framework indicated our areas…read more

Our company had grown rapidly through acquisition. The Right Group helped us identify the best attributes of the merging companies to build a unifying brand that aligns…read more

Why we engage The Right Group is because of the responsiveness, pro-activity and their genuine focus around our needs. read more

The Right Group's research expertise really added value to the brand strategy project they worked on with us. They conducted rigorous and thorough market research to…read more

Feedback from attendees was very positive. The Right Group took the time to understand our business, values and culture, and developed a program that complemented this,…read more

Bunnings have used the services of The Right Group for some 17years. We rely on the timely delivery of market information and we have found over our years of partnership…read more

Blackwoods has used The Right Group for both market research (customer satisfaction and pricing audits) and brand strategy development work. We are impressed with their…read more

Migrating a brand as iconic as Pioneer in the construction market was a challenging task. Hanson engaged the services of The Right Group to help drive the rebranding…read more

Latest From the InFORMER Blog

Research is putting the thrust back in to decision making

It is great when we read the paper to see a good ol’ fashion price war almost upon us.  In a recent Australian Financial Review (5th May, 2012), there was an article saying that 2013 will be the year of price warring between QANTAS and Virgin Australia.  The thrust of the article was that next year QANTAS will be targeting the leisure market by providing more capacity and…

read more14 May, 2012

Selling Vodka to Chinamen

Research is a wonderful tool.  Wonderful because if I was a premium wine producer in France, I would know to take my trade northwards and if I was a producer in Russian Vodka, I would know to make an about face and head to China with my trade.  Research by the World Health Organisation in 2011 suggests that there is a northward convergence in traditional drinking habits (Report on…

read more07 May, 2012