Our Clients
We are a leader in brand strategy, research and organisational development in Australia. Established in 1995, The Right Group works with many leading companies. read more
Latest News
- The Right Group appointed by Atlas Iron to deliver its 2012 Investor Annual… | Mar 2012
- Decmil Australia appoints The Right Group to conduct an executive leadership… | Mar 2012
- Fermiscan appoints The Right Group on a company renaming and logo design project | Mar 2012
- DuluxGroup appoints The Right Group to undertake a consumer segmentation study… | Jan 2012
- Cliffs Natural Resources has engaged The Right Group to conduct an Employee… | Jan 2012
- Imdex Limited has engaged The Right Group to conduct a follow-up Employee… | Jan 2012
- The Right Group is working with FAST JV on an Employer Branding and Team… | Dec 2011
- The Right Group announces strategic alliance with creative agency, SHEDcsc | Oct 2011
- The Right Group is working with Atlas Iron to roll-out its Connecting Atlas… | Sep 2011
- Kenneth Yap (PHD) appointed Director, Business Intelligence & Insight | Sep 2011
- BGC Contracting engages The Right Group to develop and implement a Brand &… | Aug 2011
- Minara Resources has engaged The Right Group to conduct an Employee Engagement… | Jul 2011
Events and Seminars
Event: Employer Branding for Success
The Right Group conducted a seminar on the 27 March. Summary: How well your organisation defines and engages its people around your vision, values and brand will be a key determinant of your success.read more
we're available for speakingClient Testimonial
The Right Group provided Clough with the best solution for enabling us to gather data on the extent to which our workforce was both aware of and engaged by the values,…read more
The Right Group were a valuable partner to our business in assisting us to develop and internally validate our employer brand. Their robust framework indicated our areas…read more
Our company had grown rapidly through acquisition. The Right Group helped us identify the best attributes of the merging companies to build a unifying brand that aligns…read more
Why we engage The Right Group is because of the responsiveness, pro-activity and their genuine focus around our needs.
read more
The Right Group's research expertise really added value to the brand strategy project they worked on with us. They conducted rigorous and thorough market research to…read more
Feedback from attendees was very positive. The Right Group took the time to understand our business, values and culture, and developed a program that complemented this,…read more
Bunnings have used the services of The Right Group for some 17years. We rely on the timely delivery of market information and we have found over our years of partnership…read more
Blackwoods has used The Right Group for both market research (customer satisfaction and pricing audits) and brand strategy development work. We are impressed with their…read more
Migrating a brand as iconic as Pioneer in the construction market was a challenging task. Hanson engaged the services of The Right Group to help drive the rebranding…read more
Latest From the InFORMER Blog
Research is putting the thrust back in to decision making
It is great when we read the paper to see a good ol’ fashion price war almost upon us. In a recent Australian Financial Review (5th May, 2012), there was an article saying that 2013 will be the year of price warring between QANTAS and Virgin Australia. The thrust of the article was that next year QANTAS will be targeting the leisure market by providing more capacity and…
Selling Vodka to Chinamen
Research is a wonderful tool. Wonderful because if I was a premium wine producer in France, I would know to take my trade northwards and if I was a producer in Russian Vodka, I would know to make an about face and head to China with my trade. Research by the World Health Organisation in 2011 suggests that there is a northward convergence in traditional drinking habits (Report on…







