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Billboards as a Brand Strategy Tool

Out of home (OOH) advertising may be seen by some as old-fashioned and overrated, but some brands are taking advantage of this platform, particularly in combination with modern technology, to differentiate their product.

Traditional media channels are fragmenting. People are spending less time at home, and thus are spending less time exposed to these channels, for example,…

read more09 December, 2013

What really motivates your employees?

What really motivates your employees?

It is the million dollar question every recruitment consultant, HR representative and business asks themselves everyday.

To start, let's define what we are talking about.  An engaged employee is a motivated employee, the one who will be the excellent ambassador of your brand in the workplace, liaising with clients, motivated to go the extra…

read more02 December, 2013